Course Descriptions:
Building Your Physician Marketing Program
Building a strong physician referral program is a low cost, effective marketing strategy to keep a steady stream of patients coming in the door. Dr. Doss will discuss how to establish yourself as the Local Hearing Expert and to build a following in the medical community. She will also illustrate how the use of consistent branding, best practices, and creating an amazing experience builds patient loyalty long past the initial referral.
Creating the Ultimate Patient Experience
This course addresses how to stay competitive despite current market disruptions and how to build brand loyalty in a medical practice. Dr. Doss will discuss how use of consistent branding, best practices, diversifying services, and creating an amazing patient experience put her practice in a position to thrive and grow year-over-year.
Building Your Brand
Dr. Doss will take you through the process of building staple pieces of brand collateral and how to view your practice through the eyes of the patient. The process of developing these materials often helps to communicate a clear message of who you are and what you do to both your patients and employees. The use of consistent branding, best practices, and creating an amazing patient experience will put your practice in a position to thrive and grow year-over-year.